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USE CASE

LEAD CAPTURE
INSTANT.

ParseHook is an AI-powered email parser that automatically extracts structured lead data from contact form submissions, Typeform responses, and inbound inquiries. Extract every field and fire it to your CRM within 5 seconds. No manual entry. No lost leads.

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RAW EMAIL
From: noreply@typeform.com
Subj: New submission: Contact Form
Name: Sarah Chen Email: sarah@company.com Company: Acme Corp Message: We need automated invoice processing for 500 vendors per month.
PARSED JSON1.2s
{
  "type": "lead",
  "name": "Sarah Chen",
  "email": "sarah@company.com",
  "company": "Acme Corp",
  "source": "typeform.com",
}
POST your-app.com/hook200 OK

HOW IT WORKS

  1. 01

    CONNECT YOUR FORMS

    Set your contact form, Typeform, or any lead source to send notification emails to your ParseHook address. Takes 30 seconds.

  2. 02

    AI READS THE LEAD

    ParseHook extracts name, email, company, phone, message, and any custom fields. Works across Typeform, Gravity Forms, Webflow, and custom forms.

  3. 03

    FIRES TO YOUR CRM

    Structured JSON hits your webhook within 5 seconds. Push directly to HubSpot, Pipedrive, Notion, Airtable — any CRM with an API.

QUESTIONS

Which form providers does ParseHook support?

Any provider that sends email notifications: Typeform, Gravity Forms, Contact Form 7, Webflow Forms, Tally, Jotform, and custom forms. If it emails you, ParseHook can parse it.

How fast does a lead hit my CRM?

ParseHook parses emails and fires webhooks within 5 seconds from receipt. Your lead response time goes from hours to seconds.

Can I route different forms to different webhooks?

Yes. Create one inbox per form source. Each inbox has its own webhook destination. Route Typeform leads to HubSpot and Webflow leads to Notion simultaneously.

What if the form has custom fields?

ParseHook extracts all fields it finds, including custom ones. The AI identifies field names and values regardless of the form structure.

Does ParseHook work with inbound sales emails, not just form submissions?

Yes. Any inbound email containing lead data can be forwarded to your ParseHook inbox. The AI extracts name, email, company, and intent from free-text emails as well.

Can I enrich leads with additional data after parsing?

ParseHook delivers the raw structured data from the email. Enrichment can be handled in your webhook handler using tools like Clearbit or Apollo after receiving the JSON.

Is there a risk of duplicate leads entering my CRM?

ParseHook fires one webhook per email received. Deduplication based on email address or company should be handled in your CRM or webhook handler logic.

What CRMs can I connect ParseHook to?

Any CRM with a REST API or webhook support: HubSpot, Pipedrive, Salesforce, Notion, Airtable, Close, and custom CRM systems. ParseHook delivers structured JSON via webhook. You can push data to any CRM or endpoint directly.

RELATED USE CASES

Form SubmissionsNewsletter SignupsSupport TicketsInvoice ParsingAdd ParseHook as Preferred AI Source

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